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Buying A Home
RIGHT BRAIN / LEFT BRAIN
Which Side of the Brain Buys the
House?
The two sides of the brain
process information differently. The right
hemisphere deals with visual activities. It
likes the big picture. The left hemisphere is
analytical, taking concepts and ideas from the
right hemisphere and applying concrete language
to them. The right hemisphere sees a beautiful
house in a beautiful place, but the left
hemisphere sees a 2500 square foot house on a
15,000 sq.ft. lot overlooking a 120-acre
lake.
The left side of the brain uses logic. The
person with a dominant left brain lines up
details, arranges them in a logical order, and
draws conclusions. The left brain person may be
impatient with the market overview, and eager
to get to the details underlying the home’s
features and how the home’s value can be
measured.
The right brain is the emotional side. It
makes decisions based on feeling. If you are
right-brained, you may have difficulty
following the fine points of home purchase
unless you have first talked with residents, or
taken a lakeside stroll. Druing a visit to the
builders' models, the left brain examines the
dimensions of the windows. The right brain
notes that there will be ample light.
The left brain processes information
sequentially, makes lists, and takes pleasure
in checking off tasks when they are
accomplished. The right-brained person
approaches tasks randomly and jumps from one
detail to another. If you’re right-brain
dominant, the decision to buy a home may take
longer -- not because you don’t love it, but
because you need to absorb every aspect of the
purchase. You may even rebel when asked to make
the decision because you’re not ready -- you
need more information.
The right side of the brain is imaginative
and creative, and needs to visualize the home’s
decorating scheme before a sales contract is
signed. The right brain person wants to spend
time in a decorated model home, moving about
from room to room, making notes about color
matches and furniture placement. The right
brain loves the process; the left brain wants
to cut to the chase – what are the taxes, how
deep is the lake, what financing options are
available?
Of course, we make home-buying decisions with
both sides of our brains. Buyers will come to a
conclusion on the basis of many factors,
regardless of which brain side is dominant. A
home with superior value, beautiful natural
surroundings, and a community full of happy
residents will convince even the most skeptical
parts of both brains. If one half of a couple
is right brain dominant and the other half is
left brain dominant, the process of buying can
be challenging (“Don’t rush me,” we hear the
right brain saying). Nevertheless, with the
eyes on the prize, the right brain will work
happily with its counterpart, feeding ideas and
images that the left brain will methodically
translate into the operative words, “It’s just
right for us. We’ll take it.”
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